Email Marketing
13/Oct/2010
Email Marketing Software made Easy
Technology Solutions provides a wide range of email marketing solutions. Our team can setup or administer or provide training for your email marketing solution.
Our recommended solutions is Promotions Manager by Webcentral. Promotions Manager is an easy to use, cost-effective email marketing software and database management tool that gives businesses the ability to carry out professional-looking, permission-based email campaigns from start to finish.
Offering a choice of 300+ templates or the option to create your own custom emails from scratch, various tools for building and managing your lists of members, engage your customers in real one to one marketing dialogue with Campaign Manager, Send targeted & automated SMS Messages, plus detailed statistics for calculating the success of your email campaigns, Promotions Manager is the email marketing software that has everything you need to grow your business through email marketing.
Key Features
Managing your Databases
- Create unlimited databases or upload exisitng databases quickly and easily
- Create unlimited fields within each database (eg. first name, last name, account number, address, etc)
- Have a double opt-in confirmation email sent to subscribers - helps you to comply with the Spam Act
- Automatically filter duplicate email addresses with WebCentral's email marketing software
- 'Update Profile' link allows members to automatically update their details in your database
- Set up automated, customised 'Confirmation', 'Welcome' and 'Unsubscribe' emails to help make your first and last 'touch points' with your database members as professional as possible
- View at a glance what campaigns each of your subscribers within a database have received over time
Creating & Editing your Emails & SMS
- 'Drag & Drop' built-in templates let you create designer-looking emails without having to be a web developer
- Add, delete and format text, images and template parts - it's as easy as using Microsoft Word
- Upload images and documents into the Promotions Manager interface using the File & Image Manager, and insert these into your campaigns (file types supported include: Microsoft Word, Excel, PowerPoint and PDF documents, and .gif, .jpg and .png images, up to 1.5MB in size each)
- Option to create your own fully-customised HTML emails
- Personalise emails by merging in fields from your database, such as first name
Sending your Emails
- Flexible send options in the email marketing software allow you to send an email to your entire database, or just a selected few - Target the right information to the right people
- Schedule your emails to be sent at a later time or date
- Manage bounced emails easily
- Insert 'Send to a Friend' link to help grow your databases through word of mouth
Campaigns
- Setup up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications
- Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
- Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues; send reminders and even feedback surveys.
- Automatically send targeted messages to customers based on the links or images they click in a message or what they select from a web form
- Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
- Manage online competitions with ease.
Join Form, Surveys & RSVP Management
- Grow your database directly from your web site with a web-based 'Subscribe to our Mailing List' form
- Receive notification when someone joins your database from your web site
- Conduct surveys and send invitations that link to an online response or RSVP form
Statistics
- Track the success of your emails with comprehensive, 'real-time' reporting
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Statistics provided include:
- Details of opened emails
- How many times the email was forwarded to a friend
- Detailed click-through analysis of which links were clicked on, by whom and how many times
- Number and details of unopened emails
- Number and details of bounced emails
- Number and details of any unsubscribes
Administration
- File & Image Manager function provides 10MB of storage space for uploading your company logo, product pictures, other graphics and any documents to be inserted in your emails
- Create unlimited folders to categorise your emails, databases, images and documents for easy management
Spam Act Compliant
- Fully compliant with anti-spam and privacy laws
- Automated unsubscribe facility means quick and easy management of unsubscribers
- Opt-in and double opt-in functionality
- Inclusion of sender details for identification purposes
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